Building a Brand:
A Live Discussion with Jarod O’Brian
By: Jarod O’Brian
Date: March 29, 2025
Oftentimes, businesses and entrepreneurs search for creative ways to dominate the marketplace. The world is extremely competitive. Therefore, organizations strive to maximize their industry presence. As society evolves, so should brand intelligence. On Sunday, March 30th, @ 9:30 am EST, Jarod O’Brian hosted a live webinar that simplified brand complexities through five principles.
Jarod O’Brian is an established brand strategist who has helped creatives cultivate their audiences and establish their brand voice. Through building relationships, he discovered commonalities in almost every business encounter. Most businesses, especially independent owners, are clueless about how to build successful brands. Branding is more layered than people realize and requires strategic methods to function on a high-performance level.
Various tools are accessible for brand development, social media being the most popular. “78% of consumers (and 88% of Gen Z) agree a brand’s social media presence has a larger impact on whether or not they trust a brand compared to a year ago” (Schaefer, 2024). So, what does this mean? This means brands, especially those newly starting, must take advantage of the platforms and resources available to maximize all levels of business.
But how can a brand take advantage of resources if it lacks a foundation? Although this is a rhetorical question, it is a significant one. Brands must learn their identities, marketable methods, and scalable solutions. These elements were discussed on Sunday. Anyone interested in creating an impactful brand should watch the Brand Identity Live Discussion with Jarod O’Brian.
References
Schaefer, A. (2024, May 2). Brand Trust: What it is and why it matters. Sproutsocial. Retrieved March 29, 2025, from https://sproutsocial.com/insights/brand-trust/
Bizversity: ‘Netflix for Business’
By: Jarod O’Brian
Date: November 13, 2024
In a world that thrives on innovation, sometimes it can become difficult to keep up with newsworthy media and new business practices. Our minds become convoluted with the information distributed through television, advertisements, radio, and billboards. To the average person, this is the normal way of life. But to media professionals, it is deeper than what meets the eye.
If you are an entrepreneur, creative, or media professional, you most likely understand the complexities of crafting brand messages. Even more than this, you know how tough it can be to grow and scale a business. Bizversity’s easily accessible educational platform conveniently covers these topics because its “mission is to grow the people that move the world forward” (Bizversity, 2022). Another great benefit of the platform is that it teaches how to maximize business across different fields. Overall, Bizversity gives access to 1000+ videos covering 80 business topics (Bizversity, 2022). Its categorized library of digital information has contributed to the ‘Netflix for business’ moniker.
Bizversity has free offerings as well as tailored payment plans for individuals and businesses. Customers have the option to access free limited video tutorials and information guides. However, to gain exclusive access to current trends, business strategies, and industry professionals, customers must select a payment option. Prices are subscription-based and range from $79/mo. - $999/mo. at a discounted rate when paid annually. However, the prices increase if customers only want a month-to-month payment option. In general, client size impacts price fluctuation. Organizations range from small sizes to enterprise levels. Therefore, expenses accrue accordingly.
In totality, Bizversity is great for learning new skills and staying updated within respective fields. There is a plethora of obtainable knowledge that public relations specialists can use. Although it is a bit pricey, some testimonials claim it is a wise investment. For those who prefer to jump right into learning, the mobile app may be the better option. As soon as it is downloaded, users can view video tutorials, workshops, and more. There is also a call-to-action for users to join the community for a more user-friendly experience. However, if you are more of a desktop person, the website’s navigation may not be as clearly defined. You may click through multiple sections before getting to the crux. All in all, viewers have the autonomy to learn and grow at their own pace. Bizversity is a game changer!
References
Bizversity. (2022, September 2). BizVersity - the world’s best business training. https://bizversity.com/